Business plan · prepared for Candice · June 21, 2026

We generate exclusive pet-resort-service leads in San Diego and sell them to one pet-resort company per zip code on a flat monthly fee.

The idea in plain English

We are the matchmaker between property owners and pet-resort companies.

Property owners always need pet-resort help, and the moment they do, they go looking for someone. We run websites and ads that catch them right then. Then we hand each one to one pet-resort company per zip code, and that company pays us a flat monthly fee. We sell the leads, they do the pet-resort work.

We bring the customers

Ads + a smart website turn searchers into real, ready-to-book property owners.

One company per zip

Each pet-resort company gets leads no competitor can buy. That exclusivity is what they pay for.

They pay monthly

$1,500/mo flat, after a free 14-day trial so they can say yes with no risk.

Already built and live

Everything below is real. Click any of it.

These are not mockups. The websites, both questionnaires, and the contractor sales site are deployed and working today.

The marketing funnel

Two funnels working together.

Funnel 1: bring in homeowner leads

This is the product we sell.

  1. 1
    Google search ads + the homeowner site

    We pay Google to show our pet-resort site to DFW homeowners searching for pet-resort help.

  2. 2
    Pet-resort Health Score quiz

    The visitor answers 4 questions. This converts more of them than a plain form and tells us exactly what they need.

  3. 3
    Tagged, qualified lead

    We now have a real homeowner with a name, zip, the service they need, and how urgent it is.

  4. 4
    Routed to one contractor

    The lead is texted and emailed in real time to the single pet-resort company that owns that zip.

Funnel 2: sign up pet-resort companies

This is how we get paid.

  1. 1
    Outreach (call, text, DM)

    We reach DFW pet-resort companies with a short script and point them to the audit.

  2. 2
    Lead-Leak Audit

    They take a 2-minute audit that scores them and shows a dollar figure of money they are losing to slow follow-up.

  3. 3
    Demo + 14-day free trial

    We show them this week's available leads and let them try it free for 14 days.

  4. 4
    Paid, exclusive partner

    They convert to $1,500/mo, one company per zip, and we add on the AI phone receptionist and review tools.

The money

What it costs, and what it makes.

Monthly operating costs (lean start)

CostLowHigh
Google Ads (lead generation)
The real variable cost. About $600/mo per contractor's zip to produce leads.
$500$1,800
Website hosting (Vercel)
Free to start, paid tier only if we scale.
$0$20
Lead email + texting (Resend, Twilio)
Instant lead delivery and speed-to-lead texts.
$10$50
Database + admin (Supabase)
Stores leads and contractor scores.
$0$25
Business email + phone line
Google Workspace + a business number.
$7$25
Part-time VA (optional, month 2+)
Lead quality checks + booking contractor demos. Skip at first.
$0$600

The biggest cost is ad spend, and it scales with how many contractors you serve. Fixed software costs are small (roughly $40 to $120/mo). A part-time VA is optional and only needed once you have a few contractors.

One-time startup costs

Texas LLC filing
Form the company. Optional to start as sole proprietor.
~$300
Initial ad test budget
Two to three weeks of ads to produce sample leads before signing anyone.
~$500
Brand + websites
Already built. No new cost.
$0

Total cash to start: roughly $800 to $1,000.

How one contractor works (the unit)

They pay you
$0/mo
Your ad cost to feed them
~$0/mo
You keep (before overhead)
~$0/mo

We deliver about 12 to 20 qualified leads a month per contractor, at an estimated $25 to $60 cost per lead. The first signed contractor covers all of your fixed costs.

Profit as you add contractors (monthly)

ContractorsRevenueCostsProfit
1$1,500$750$750
3$4,500$2,500$2,000
5$7,500$3,700$3,800
10$15,000$6,900$8,100

Estimates. DFW has dozens of zip codes, so the ceiling is set by how many contractors you sign, not by the market.

The next 7 days

A plan you can run this week.

Day 1
Stand up the business
  • Decide the brand and point a domain (leads.coreymuldrow.com) at the contractor site
  • Form the LLC or start as sole proprietor
  • Set up a business phone line, business email, and a Stripe account for billing
  • Add the Resend key so leads start emailing for real
Day 2
Turn on lead generation
  • Create the Google Business Profile and Google Ads account
  • Install conversion tracking on the homeowner site
  • Build the Performance Max campaign (already specced) and leave it paused
  • Pick the first 2 to 3 target zips
Day 3
Sharpen the offer
  • Finalize the one-page pitch and the lead agreement (already drafted)
  • Build a target list of 20 to 30 DFW pet-resort companies
  • Confirm pricing and the 14-day trial terms
Day 4
Start the ads
  • Turn ads on at $15 to $30 a day in the target zips
  • Confirm leads flow through the quiz into your phone and email
  • Begin warming the contractor list
Day 5
Sell
  • Call and message the contractor list using the script
  • Send each one to the Lead-Leak Audit
  • Book 3 to 5 demos
Day 6
Close
  • Run the demos, show this week's real leads
  • Sign 1 to 2 contractors on the free 14-day trial
  • Route their zip's leads to them
Day 7
Deliver and systemize
  • Deliver the first leads same day
  • Set the weekly ad-optimization routine
  • Set a daily check on speed-to-lead
How long until it pays

Timeline to first revenue and beyond.

Days 1 to 7

Business stood up, ads live, first contractor signed on a free trial.

Day 8 to 21

Trial period. Leads flow free while the contractor proves the value.

Day 15 to 30

First trial converts to paid. First real revenue.

Day 30 to 90

3 to 5 contractors signed. Roughly $3,000 to $4,000/mo profit.

Honest risks

What could go wrong, and the fix.

Leads do not close for the contractor

The 14-day free trial removes their risk, and speed-to-lead texting plus the AI receptionist make sure leads get answered fast.

Ad cost per lead is higher than planned

Start small in 2 to 3 zips, optimize weekly, and only scale spend once the cost per lead is proven.

Contractors are slow to commit

The audit and its dollar leak figure create urgency, and the free trial makes saying yes easy.

It needs your time or a closer

First few signings can be you. After that, a part-time VA or commission closer runs outreach and demos.

Your part

Five things only Corey can do.

  • 1Choose the brand name and approve the pricing
  • 2Form the LLC and open the business bank account
  • 3Fund the Google Ads account with a card
  • 4Make or approve the first contractor calls
  • 5Sign the first lead agreements

Everything else (the websites, the questionnaires, lead delivery, the contractor scoring) is already built and running.